On your marks, get set, go!
The Start/Stop button in the BMW 1 Series Coupé.
You've made yourself comfortable, adjusted the position of the steering wheel, the
headrest and the mirror. But the best is yet to come: the Start/Stop button. As soon as you press
it, the engine instantly comes to life. A light touch of the accelerator is all
that is needed to realise that the BMW 1 Series Coupé will keep its promise - pure
driving pleasure guaranteed.