BMW EfficientDynamics Wins Green

BMW has added to a lengthy list of 'green' accolades, winning the 'Green award' by UK-based CAR magazine in its annual Car of the Year awards.

Beating competition from other manufacturers including those with hybrid models, BMW received top honours for its EfficientDynamics programme because its 'green measures are simple, widespread and hugely beneficial'.

The announcement came at the same time as the engine from the BMW M3 Coupé, a car that also uses EfficientDynamics technology, scooped 'Engine of the Year' in the CAR magazine awards.

'WhatCar?' Magazine has also commended BMW's EfficientDynamics programme. The publication's end of year roundup entitled 'Green Heroes' looked at 45 'planet saving cars' you can buy today. Between BMW and MINI, the firm's products were the best buy choice for six models and a recommended choice with four more models. By comparison no other premium manufacturer came close in terms of offering a wide range of economical, low emissions vehicles.

BMW Group NZ Managing Director, Mark Gilbert says a key reason for BMW's success in the environmental arena is the fact that BMW EfficientDynamics exists across the company's entire fleet of vehicles. "Efficient Dynamics is BMW's well established strategy addressing today's environmental imperatives whilst remaining true to our brand promise of sheer driving pleasure" he says.

BMW Group has topped the automotive industry in the Dow Jones Sustainability Index for three consecutive years in 2005, 2006, 2007.

The first ever 'Green Steering Wheel' award for environmental excellence in the automotive industry was presented to BMW by Bild am Sonntag, Germany's best-selling newspaper. The award comes after BMW also won environmental awards from Austrian motoring organisation ARBÖ and AutoScout24, Europe's biggest online car market.

BMW EfficientDynamics:
EfficientDynamics has three horizons:

Short term

Achieving the most fuel-efficient petrol and diesel engines in all production classes that adhere to the strictest European CO2 emission standards.
Mid term

New hybrid technologies that will outperform hybrid vehicles currently available with improved fuel efficiency and battery-recharging technology.

Long term

Mass production of a hydrogen powered internal combustion engine, already fitted to a BMW 760Li which is now available for test driving and promotion of 'Clean Energy' technology.